There are several points to consider when choosing a new domain name, but before we go into that, just what is a domain name? A domain name is basically what visitors will type into their address bar to get to your website, such as http://www.spiceyournet.com - spiceyournet.com is the domain name here. In most cases your website name and your business name will be the same, this isn’t always possible however, and often the name you desire will be taken. In such a case it is still a good idea to have some of the words from your business title in your domain name. Keeping that concept in mind, let’s talk a little about keywords and search engines.
Search Engine Optimized Domain Names
Wherever you have the opportunity to tell search engine robots what your website is about, take it. If your business is named “Created with Love†for instance, but you sell quilts made by sweet old grandmas; I want you to ask yourself, how many people in search of quilts do you think search for “Created with Love†on a day to day basis?—more. Unless you’ve made your business famous recently, probably not many, so although it may look professional, createdwithlove.com is probably a fun and great business name, but not a great domain name. Although it’s a bit longer (we’ll get into this more later) in this case quiltscreatedwithlove.com is probably a better domain name. In fact, there are some pretty cool tools available online that will surely occupy a domain buyer’s time for hours as well as let you know just how many people are searching for which words every day. You’ll need to start by thinking about your targeted customer. Imagine you’re in search of your product, you’ve decided you’re ready to buy, you plan to buy online, now you go to www.google.com and what do you type into the search window? Hopefully you have some idea, and with that idea, we’re going to go play with a new toy.
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