Archive for May, 2007

25
May

An Easy Guide to Robots.txt File

If you own a website then you should have a robot.txt file. All a robot.txt file does is give search engine spiders commands on what to look at and what not to. This file is easy to set up and rarely will you have to edit it once it is done. Here is a short how to guide to making a robot.txt file.

Basically, a robot.txt file tells search engines where not to go. Maybe your site has a page or folder with statistics, scripts or if in a CMS, an admin folder you do not want to show up in a search engine list. For whatever reason, if you do not want something to show in search engine results, the robot.txt is where you can say that.

This file can be made with any word processor (like Word or Notepad) and is saved as a .txt file. It is then uploaded into you root folder of your server. Search engines will see this first and follow the commands in it before continuing through your site.

The robot.txt file is a really simple file that contains two lines in it:

User-agent:

Disallow:

The first line identifies the search engine spider you want to communicate with.

  • User agent: * - tells all spiders to follow the commands in the file
  • User-agent: googlebot – tells Google only
  • User-agent: scooter – tells Alta Vista only

You can find a list of specific search engine spider names here.

The second line tells the spider(s) to skip this certain URL on your site:

  • Disallow: /privatestats.htm - will tell spider(s) to skip the web page privatstats.htm

You can also tell the spider(s) to skip whole folders of your site: 

  • Disallow: /administrator/ - will tell spider(s) to skip the folder administrator on your site

The robot.txt is a very useful and powerful tool and lets you interact with the search engines that are coming to your site. It gives you a little control as to the direction you want them to take through your site. If you own a website, take the time to make a robot.txt it will be well worth it.

19
May

Web Affiliate Creators Monetizes the Blog

The Web Affiliate Creators blog is more than a How to when it comes to building and monetizing your website, it’s in itself an income earner. In fact, any blog can be, if you have something of interest to any group of people, you can utilize it, and profit from it.

Here are just a few ways that Web Affiliate Creators earns money with our website marketing blog:


Google Adsence

Google Ads are our biggest earner, Google, provides CPC ads to each page viewer through a bit of JavaScript inserted either in the blog post itself or by use of a google adsence supporting wordpress theme. The ads are filtered in effort to bring our visitors ads that they might actually have an interest in. When we first started out, we earned pennies a week with Google Adsence ads, now we earn what can be considered an income.


An alternative to Google Adsence would be Yahoo’s version; Yahoo Publisher Network.

Text Link Ads

The blog also makes money from text link ads, we sell links on both the affiliate marketing forum and blog, usually with a three month purchase minimum, how much we charge generally depends on recent website traffic trends, current Google PR, and market price of links when and where we’re selling them, most often through Text Link Ads.

These links generally involve a footer, or blogroll link with search engine optimized anchor text.

Paid Website Reviews

Our Web Marketing team also utilizes paid blogging websites such as ReviewMe, Sponsored Review and PayPerPost to earn a profit from blogging, occasionally you will see honest reviews posted by one of us of various products and services on the internet, these reviews pay per review. Therefore the blog earns a predetermined amount for displaying the review.

The paid reviews provide other website owners with inner textual backlinks, the links are guaranteed to be on topic, because it’s their site we are blogging about. Not only do people that buy these reviews benefit from our PR, Ranking etc, in the value of a link, they also benefit through WAC’s traffic.

Depending on your blogging frequency, there’s actually quite a bit of cash available for websites that offer this sort of service, www.contentreviewjournal.com is pretty much based on income from this source.

Promoting Amazon.com

I’m a reader, whenever I start something new, I read everything I can find on the topic a few weeks before embarking on the adventure, whether it be potty training my son, or building a brand new website from the ground up, if I’ve done it, I’ve read a book or two about it.

That in mind, it’s always a good idea to offer a few resources whenever you’re discussing something on your blog; especially if it’s a resource that you yourself used and benefited from. The Web Affiliate Blog uses Amazon.com’s affiliate program for this; if there’s a publication available that we find may be of use to our readers, we offer them the option to purchase the publication through our affiliate link.

Selling Banner Space

On occasion Web Affiliate Creators also offers banner space for sale, we probably could earn a lot more blogging via this method, however to be honest, we just don’t spend enough time and energy on it these days. At any rate, you can charge a monthly fee for displaying someone else’s banner, you can charge per click, or per impression.

The more traffic a site receives, the more the site can charge for banner space. When thinking in terms of whom to sell to, both you and your banner space buyer will mutually benefit from keeping your banner ads as on topic as possible.

Blog Feed Advertising

Monetize your blog through RSS feed syndication! RSS subscribers are fans of your website, so much so that they have taken the time to subscribe and make sure they don’t miss a post. Don’t forget about them, RSS feed advertising can prove to be very profitable to bloggers, the most popular is likely feed burner, however, if you choose to go with them, you will have to wait for an invitation to their ads program.




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